WINE LABEL: TRENDS AND TECHNIQUES FOR AN EXQUISITE DESIGNJuly 16, 2021
The latest design trends
Deciding which bottle of wine to drink can be challenging.
Some people know what they want and prefer wine from a specific grape or region. Some like only fresh white wines, while others prefer a red rich in tannins. However, most of us may not be as knowledgeable on this subject and when choosing a bottle of wine as a gift or for a dinner, we do so mostly based on the wine label.
In this article we will give you an overview of the wine label design trends and their production, to conclude with some tips and tricks with which to create your own personal wine label.
Classic or modern: Which design to use in wine labels?
Today’s winemakers are braver and experiment more with the wine labels of their bottles – they often hire designers and agencies to create exceptional labels. Just as the number of wines is on the rise, the amount of label designs is on the rise (there are some trends that we will explain below).
Examples of classic style
Many traditional wineries hold a lot to their historical heritage and give the wine a vintage look that gives the idea of high quality. This is represented by the design of the label: a calligraphic font suggests times gone by and therefore tradition. We often find illustrations of a vineyard on a hot-stamped gold background which gives the bottle an expensive look.
Modern design or modern art
Designing a wine label with images, contemporary fonts, abstract designs, and colors or asymmetrical shapes is sure to attract the attention of wine enthusiasts. It can be really unexpected and is a great way to introduce consumers to a new wine or modernize a well-known wine brand.
From a distance, the labels simply look beautiful and colorful, but “The label design aims to use the language of Instagram (where we see our friends’ images) but using blurry images, similar to the loading experience when we don’t have a stable Internet connection “. A decidedly modern approach to a traditional drink.
Nowadays, minimalism has aroused everyone’s interest and could be one of the strongest trends. From interior design to branding to lifestyle, minimalism is currently also used for the labels of various wine brands. This generally means that the message on the bottle is reduced to the bare minimum, using basic images and shapes, very little color, and simple angular characters. Sometimes, the name of the wine or producer and the logo may be the only visible elements.
Analogous to the previous one is this design for a winery, which uses pictograms and simple character placement. The printing method is also decidedly minimal: upon closer inspection, we notice that the design is cut out rather than printed, which allows the bottle to shine through and give the design its “color”.
Images and illustrations
This trend is or maybe similar to modern art, but not necessarily to abstract art. Some brands and wineries take advantage of this trend to distinguish a particular wine (such as a special blend or limited edition) or introduce a new variety to their range.
If you think this trend is similar to that of minimal design, the opposite may be true as well. Using typography in wine label design can be an interesting and cunning choice. Some brands mix multiple fonts to create images and include information. Other winemakers use it to give a certain consistency to the range of wines, but also to make the bottles stand out noticeably.
But you don’t always have to use familiar fonts in a design for a text-rich wine label. A custom font or even a handwritten logo will give the products, as in this example, a rather noticeable unique personality.
Gold foil and embossing
Of course, the design, appearance, and attractiveness of a wine label are essential for a brand or company to stand out, but how it is produced can be just as important. You can add so much through certain techniques that even the production turns out to be part of the final look.
In relation to the classic design trend, if brands want to make the product look expensive and high quality, hot stamping with gold or silver foil and embossing will make the bottle even more special. Both techniques can be used to border the label, but they can also be part of the design itself: perhaps the name of the grape must stand out, or perhaps the images contain elements that can be highlighted with a gold hot stamp.
And of course, both methods offer the consumer a very pleasant tactile experience – it could also be the main reason they take that bottle and not another!
How do you go about designing the perfect wine label?
Since the production and consumption of wine will not cease in the short term, agencies, designers, and printers could take advantage of this trend and launch into the wine label industry. The industry is full of rewarding and fun jobs, but what do you need to consider when delving into this field?
Research is the first important step. Depending on the origin of the product, there are some rules to be respected regarding the mandatory information to be affixed to the beverages for the consumer. Make sure you know them.
From its production to the consumer’s table, a bottle of wine, and therefore its label, passes through many hands and situations. Labels are wet, cooled, heated, and handled most of the time. Think about all this when choosing the material and printing method, so that the label looks new and modern.
Be informed about the product and the manufacturer. What is the history of the vineyard? Is there a story to tell about the winemaker? Maybe you can even try the wine! This industry is steeped in history and tradition, and many people use them to create a label that prompts the buyer to choose a particular bottle right away.